New website for a green investment company
BRAND
Ask Sustainable
location
Washington, US
Client
Sustainable Capital Advisors
Tools
Next.js / Strapi
Release
2022
Budget
Confidential
PROBLEM
Ask Sustainable came to us with an idea for an accessible website, where the central role is played by a comparison feature that analyzes climate-friendly investment products. They wanted use to pair an accessible interface with a creative application of their branding.
SOLUTION
There are thousands of different sustainability-oriented investment products on the market. For that reason, we grouped them up into categories for easy viewing. Each listing comes with a set of detailed filtering options. On top of that, we added a few different pages to the website, including a news sections and a dedicated glossary.
VALUE DELIVERED
We equipped Ask Sustainable’s website with a custom feature that compares different investment products. It made the lives of Ask Sustainable's potential clients a whole lot easier. It's also worth noting that the entire website is both user-friendly and intuitive.
Our work in numbers
Investing in a better climate
How can our investments make a positive impact on the environment? Ask Sustainable is committed to answering that question by identifying and evaluating investment products that combine financial return and environmental impact, from checking accounts to mutual funds, to create a more sustainable future for our planet.
From idea to execution
The project involved three main phases, namely user experience design, user interface design, and software development. First, our user experience specialist conducted extensive research to map out and identify user needs. Next, a user interface design developed a design concept for the website. Finally, we brought the platform to life using modern technologies.
Sustainable empowerment
The home page provides a seamless and intuitive experience for individuals who are passionate about sustainable investing. Within the product listings section, users can effortlessly explore a diverse range of financial products that align with their unique financial and environmental preferences.
Effortless exploration
The website's focal point, the product listing, informs the user about a specific investment's financial returns and environmental impact. With such detailed data, users can make informed decisions about their investments and not only earn money, but also contribute to a more sustainable future.
Finding what’s best
Ask Sustainable's platform allows users to easily compare different investment products within specific categories. It's a feature that allows users to make more informed decisions about which products align best with their financial goals and environmental values. The platform's user-friendly interface and clear categorization make it easy to navigate and explore different options.
Spreading the word
If someone's confused by financial terminology, the glossary page will be there to help that person out. It contains an extensive list of important terms and phrases related to financing and sustainability, providing definitions and explanations in an easily accessible format.
Sustainability by the book
The library page is designed to act as a comprehensive source of information on complex financial terms and phrases related to sustainable investing. It contains detailed descriptions of the most difficult concepts, providing the user with a deeper understanding of the world of sustainable investing.
Joining a community
Creating an account on the Ask Sustainable platform grants users access to a wide range of additional features and content, allowing for a high level of personalization. With an account, users will be able to receive personalized updates, bookmark favorite products or articles, and easily share content with others.
Accessibility first
The majority of internet users access it using a mobile phone. Because of that, providing Ask Sustainable with a highly responsive mobile version of their website was a must. The said mobile version is both user-friendly and intuitive, which makes it incredibly easy to use Ask Sustainable's platform on the go.
Everything is in order
Ask Sustainable already has a set of pre-determined branding guidelines, including a color palette consisting of green, yellow, and blue. With the said guidelines in mind, we created a color-coding system in which each color represented a different product type. It helped users to easily identify and differentiate between various investment products.
Team players at your service
The development of the Ask Sustainable platform was a collaborative effort that involved a team of professionals, including a project manager, designers, and software developers. Each member of the team played a crucial role in bringing the project to fruition, working together to create a platform that delivers real value to users seeking climate-friendly financial products.
