Website for Middle Eastern markets with dynamic localization
PROBLEM
Calo needed a website that could effectively serve users across diverse Middle Eastern markets. The challenge was to accommodate a wide range of dietary preferences, support multiple currencies, and provide language flexibility including Right-to-Left (RTL) text orientation. Additional complexities included integrating country-specific social media panels and ensuring seamless currency conversion.
SOLUTION
To address these needs, we built a dynamic localization system that automatically adapts content, pricing, and language settings based on user location. The flexible front-end architecture supports both RTL and Left-to-Right (LTR) layouts, ensuring accessibility for all audiences. We also integrated robust currency handling to enable accurate, real-time price conversion and developed a scalable structure that could accommodate localized social panels and regional nuances.
VALUE DELIVERED
The new Calo website offers a seamless, intuitive user experience tailored to diverse cultural and linguistic contexts. By enabling location-specific content and real-time pricing, the platform ensures relevance and trust across key markets. This has led to improved accessibility, higher engagement, and a stronger market presence for Calo in the Middle East.
Empowering diet through personalization
Calo is reshaping how people approach nutrition by offering personalized, chef-prepared meal plans. Designed to align with individual health goals and taste preferences, the platform combines nutritional expertise with smart technology - bringing convenience and wellness together for users across the Middle East.
WORKSHOPS
We began with collaborative discovery workshops that brought together stakeholders and project leads. These sessions helped us align on vision, define technical and design requirements, and create a foundational structure for the user experience. Open dialogue and early alignment ensured a smooth transition into design and development.
