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Conversational AI platform presented with a human touch

Brand
Curious Thing
Location
Sydney, Australia
Clutch Review
5
Client
Curious Thing
Budget
$25,000 – $49,999
Industry
  • Software-as-a-Service
  • Information Technology
Environment
  • React
Release
2021
PROBLEM
One of the key challenges was effectively communicating the distinct capabilities of Curious Things' AI voice interviewer. Our primary focus was on highlighting its selling points, such as time-efficiency and better candidate experience. They are crucial for recruiters seeking to streamline their hiring processes.
SOLUTION
The aim of the project was to create an immersive and appealing website that places a high priority on user experience, ensuring that visitors are engaged and well-informed about Curious Thing's mission, technology, and products. In addition, we were asked to develop unique assets that would set Curious Thing apart from their competition.
VALUE DELIVERED
Our team successfully enhanced Curious Thing's online presence by designing a unified and unique online experience. The inclusion of a captivating illustration on the home page played a pivotal role in the entire endeavor. It served to welcome visitors into the world of artificial intelligence with a friendly and approachable vibe.

ABOUT CURIOUS THING

Innovating the interview process

Curious Thing is a company that built a voice interviewer powered by artificial intelligence. It's eager to ask open-ended questions and get insights from people. In other words, it's actually curious.

DESIGN, DEVELOPMENT, TESTING

Project timeline

Our team meticulously crafted a visually appealing and user-friendly interface. We also created colorful and modern illustrations to make the Curious Thing website stand out from the crowd. Later on, developers and a quality assurance specialist stepped in to take care of the technical side of the project.

TEAMWORK

It's a team effort!

The project involved a team of skilled and experienced professionals dedicated to delivering exceptional results. Led by an experienced project manager, the team comprised two UI designers, two developers, and a dedicated quality assurance specialist.

HOME PAGE

Modern and captivating

The home page boasts a modern and visually captivating design that effortlessly captures the user's interest with its playful and tech-savvy aesthetic. The hero illustration narrates a tale of a futuristic encounter between a human and a robot.

PRODUCT PAGES

Showcasing innovative products

The Curious Thing website includes product pages which showcase the company's main offerings. They are simple and modern, yet visually pleasing and engaging.

PRODUCT BENEFITS

Convincing and practical

The aforementioned product pages put an emphasis on product benefits. What's more, they do so in an engaging and convincing way. Potential customers are greeted by fresh colors, a memorable color palette, and an easy-to-read font.

TESTIMONIALS

Social proof

We wanted to help Curious Thing convert website visitors into loyal customers. For that reason, we created a distinct testimonial section. It adds to the company's credibility and trustworthiness.

MOBILE USERS

Mobile-friendly design

While working on the project, we made sure to adhere to mobile design best practices. Consequently, the Curious Thing website is pleasant to use regardless of whether you're using a tablet or a desktop computer.

ASSET DESIGN

Variety in shapes and colors

In any graphic design project, the use of shapes and colors plays a pivotal role in ensuring the brand's message resonates with its target audience. For Curious Thing, this aspect was especially critical given their ethos of curiosity and innovation.

ICONS

Minimalist and pretty

Our graphic designer made sure to make the website visually attractive. It features a number of custom-designed icons, the addition of which resulted in a visually coherent and distinctive brand identity.

GRAPHIC DESIGN

Attention-grabbing illustrations

The website features a number of custom-made illustrations. The inclusion of such digital assets showcases the brand's identity and helps keep visitors engaged.

BRANDING

Colors and typography

The colour palette, consisting of purple and its shades, nicely contrasts with yellow and turquoise, adding vibrancy and freshness to the brand's image. When it comes to typography, we decided to go with a font called Poppins, which further adds to Curious Thing's modern aesthetic.

Clutch logo image5.0

The communication was exceptional.

Sharde Heim

Product Designer - Curious Thing (AU)

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