Empowering AI Communications with Modular Web Architecture
BRAND
GMS
location
Baar, CH
Client
GMS
Tools
HubSpot CMS / Miro / Figma
Release
2024
Budget
Confidential
Live
PROBLEM
GMS needed a modern, responsive platform that not only highlighted its products but also truly reflected its professionalism, innovation, brand identity and a visually compelling user experience. The challenge was to create a cohesive digital presence that aligned with GMS’s branding while optimizing content delivery for different user segments.
SOLUTION
We designed and implemented a custom Theme for GMS’s Marketing Landing Pages, allowing their team to immediately apply the refreshed branding strategy to their ongoing campaigns. This agile approach ensured that their marketing efforts remained uninterrupted while the corporate website was being developed. Then we initiated the design and development of the fully modular main corporate website, focusing on structuring their product and service offerings in a more intuitive and accessible way.
VALUE DELIVERED
The revamped GMS website now provides a powerful digital presence that drives lead generation and brand engagement. With improved UX, optimized content structure, and flexible modular design, the platform effectively communicates GMS's innovative offerings, ensuring it remains adaptable to evolving market needs and reinforces its position as a leader in AI-driven communications.
AI-Driven Transformation for GMS
GMS sought to redefine its digital presence by showcasing its cutting-edge AI communications solutions. The project aimed to create a modular, user-friendly platform that highlights an expanded product portfolio, elevates lead capture, and aligns with a new brand identity to drive engagement and conversions.
Engaging First Impressions
The homepage features a powerful hero section that immediately communicates GMS's value proposition. It highlights key products, client success stories, and industry news, setting the stage for an immersive and conversion-focused user experience.
HP Hero-section Variants (Page Builder)
Leveraging a flexible page builder, multiple hero-section variants allow for tailored messaging and CTAs. These variants can be easily customized to target different audience segments, ensuring that every campaign resonates effectively with its intended market.
Consistent and Engaging Content
Every page follows a modular structure that seamlessly integrates product details, industry insights, and resource materials. This consistency in design ensures that users can navigate effortlessly through comprehensive information about GMS's innovative solutions.
Article Master Page (Component Builder)
The article master page utilizes customizable components to present news, case studies, and thought leadership content in an engaging, SEO-friendly format. This hub drives deeper audience engagement and establishes GMS as a trusted authority in AI-driven communications.
Optimized for On-the-Go Engagement
The website is fully responsive, offering a streamlined, intuitive experience across all devices. The mobile design ensures that key information and interactive elements remain accessible and user-friendly, no matter the screen size.
Flexible Modules for Future Growth
Built on a modular HubSpot framework, the site incorporates versatile components that can be repurposed across various pages and applications. These modules empower the GMS team to update and expand content quickly, adapting to changing market needs without compromising design consistency.
