Website Redesign for International Entrepreneurs
BRAND
Joorney
location
Miami, US
Client
Joorney
Tools
Figma / WordPress / HubSpot
Release
2024
Budget
Undisclosed
Live
PROBLEM
Joorney's old website no longer reflected their evolved business focus. The outdated design, legacy technology, and slow page-load speeds hindered user experience and performance. Additionally, the abundance of forms posed a significant management issue - each of them needed distinct tracking and workflows in HubSpot CRM, complicating processes.
SOLUTION
We designed and developed a completely refreshed WordPress platform tailored to their renewed focus on immigration partnerships. We streamlined the user experience, improved performance with modern, fast-loading technology, and introduced a unified, flexible form-management system. By consolidating forms into a modular structure with clear tracking, the client can now easily manage multiple CTAs and workflows through HubSpot.
VALUE DELIVERED
The new website clearly aligns with the client’s strategic shift, significantly enhancing their brand credibility and online presence. Improved performance and simplified form management have boosted operational efficiency, allowing effortless CRM integration and enabling targeted user journeys - ultimately driving higher engagement and conversions.
A Digital Home for International Entrepreneurs
We redesigned Joorney’s website to match their mission: empowering international entrepreneurs with expert business plans and advisory services. Our goal was to highlight Joorney’s experience, credibility, and global reach, while making their service offerings and team approachable and easy to find.
Clear Value, Instantly Understood
The new homepage puts Joorney’s core promise front and center: tailored business plans and advisory for immigration, funding, and growth. Strong calls to action and testimonials build trust, while success stories and office locations demonstrate their worldwide impact.
Easy Access to All Services
We organized the mega menu so users can instantly explore Joorney’s key areas. Everything is just a click away, making navigation fast and intuitive for entrepreneurs and partners alike.
Everything an Immigration Plan Needs
Each business plan page is structured to showcase Joorney’s expertise in meeting U.S. visa requirements. Key benefits, process details, required documents, and sample projects help visitors understand what sets Joorney apart in immigration business planning.
Connect with an Expert
The contact page makes it easy to reach the right team member. Clear forms, office locations, and multilingual support options remove barriers and encourage entrepreneurs to start their business journey with confidence.
Consistent, Informative, and Client-Focused
All content pages share a clear layout and modular structure, making it easy to find information on topics like M&A, commercial business plans, or market research. Every page encourages engagement - whether downloading a resource, requesting a quote, or learning more about Joorney’s team.
Professional, Approachable, and Trustworthy
We used modern, easy-to-read fonts and a welcoming color palette - balancing professionalism with warmth.
