Dedicated platform for modern event management

Let's Day Out is a platform that makes it easier to connect with like-minded people in a more meaningful way. It does so by allowing each user to host and take part in a wide range of different events. The platform made headlines during the pandemic. Back then, it pivoted to hosting fully virtual events, enabling thousands of people who were stuck at home to keep socializing.

The entire project began with us asking the client about their project requirements. Having analyzed them, we came up with a solid plan of action. First, we created wireframes. Then, we moved on to prototyping.

Since we worked in an agile team, we were able to successfully collaborate with a third-party development team. This made it possible for us to make significant progress in no time.

Our main aim was to plan out what the platform is supposed to look like and figure out how it would work. Next, we were to come up with a clear and modern design that would provide the platform's users with the best user experience possible.

Creating detailed wireframes helped us better understand what the client wanted and made working with the developers they hired much easier. We could quickly check if our ideas were possible to build. It made planning the rest of the project much simpler.

Victoria is a brand centered around creating memorable experiences. For that reason, the tool for setting up events became a key element of the entire platform. We decided to make it as easy to use as possible. The goal here was to give event hosts the means to focus on hosting genuinely pleasant and interesting events, not on having to figure out how the Victoria platform works.

As we have already mentioned, creating an event was supposed to be quick and simple. So, we divided the entire process into several steps. That way, the user could take things one step at a time, without feeling lost or overwhelmed. Furthermore, we spent a lot of time and effort making the interfaces that hosts interact with as intuitive as possible.

Obviously, the process of hosting an event doesn't end here. You also need to manage it. In some cases, you might need to keep track of multiple events at the same time. With that in mind, we added a custom calendar to the platform that can be adjusted to each user's individual needs. It's also equipped with color-coding functionalities, advanced filters, and a search function. It made the process of finding key information a whole lot easier to get through.

Victoria's users are the ones who make the events that are advertised on the platform so unique and unforgettable. In order to facilitate deeper connections among the said users, we equipped Victoria's platform with a profile functionality. In other words, you can view other people's profiles and discover what a certain user does for a living, what they look like, and what they are interested in.

To achieve true success, you need to gain an in-depth understanding of what you're doing. With that in mind, our team developed a special reporting functionality that Victoria's event hosts can make use of. It provides them with access to key data related to their events, from guest attendance to financial gains. They can also switch between different dashboards and apply custom filters to the data they're presented with.

Event hosts play a crucial role on the Victoria platform, and monitoring their activities closely benefits the portal significantly. To support this, we enabled the Victoria team to easily oversee their list of hosts, allowing them to download this list with a single click. Moreover, the team can edit host profiles, review their payment histories, and even view the website through the lens of specific users. This functionality streamlines management and ensures that the team can provide users with targeted assistance.

Running a successful business is only possible if you're able to effectively manage its finances. It's especially important if you're working with a large number of users and use advanced invoicing and billing software on a regular basis. We are well-aware of that, and so we equipped Victoria's administrators with a space to view their users' invoices. They can get through them using a custom search tool, which makes searching for specific information a whole lot easier.

Victoria's brand identity is crafted around a palette of violet and pink hues, resulting in a visually striking and distinct appearance that distinguishes the platform from its competitors. We meticulously designed it to be captivating, directing users' attention to crucial interactive components while ensuring the platform's content remains clear and readable. In terms of typography, our goal was to combine modernity with legibility. To achieve this, we chose IBM Plex Sans, a unique font known for its readability and contemporary feel.

While we were working on the project, we helped the Victoria team with their rebranding efforts. Their previous brand, Let's Day Out, was no more. Their new classic and subdued color palette emphasized the brand's exclusivity and that of their platform itself. As part of our ongoing work on the platform, we've prepared an updated style guide and a library of ready-made branding elements. Both proved to be quite useful to third-party developers, a group of whom worked on the website alongside the Adchitects team.