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Lightweight website for a cybersecurity market leader

Brand
Pathlock
Location
California, United States
Clutch Review
5
Client
Pathlock
Budget
$10,000 to $49,999
Industry
  • Technology
Environment
  • WordPress
Release
2021
PROBLEM
Pathlock, a key player in the cybersecurity sector, recognized the need to upgrade their digital platform to better reflect their market position. Their aim was to create a website that reflects their professionalism, highlights their esteemed partnerships, and provides insight into their innovative approaches within the industry.
SOLUTION
We designed a sophisticated corporate website featuring deep blue hues, complemented by vibrant, digital-inspired green accents. The site's user experience is enhanced with smooth animations, an efficient mega menu, a dedicated integrations page, and a special section highlighting Pathlock's valued partnerships.
VALUE DELIVERED
The final product is a lightweight, reader-friendly website. It's a content-rich platform enhanced with an intuitive menu, elegant animations, and state-of-the-art UX/UI solutions. The perfect reflection of Pathlock’s forward-thinking ethos.

Simplicity and minimalism

The power of simplicity and minimalism in web design is undeniable. Pathlock's new website stands as a testament to this, embodying a contemporary and professional aesthetic we meticulously crafted and developed. Let's delve into how we achieved this.

ABOUT PATHLOCK

Data protection pioneers

Pathlock is a cybersecurity company that provides data safety measures to businesses around the globe. Their offerings include access orchestration, application security, and control automation through high-end IT solutions. Trusted by numerous Fortune 500 companies, Pathlock was a tremendous partner to work with.

APPROACH

Minimalism and simplicity

Pathlock holds a prominent position in the cybersecurity industry. Our initial aim was to create a responsive website that mirrors the company's professional stature. Despite the allure of going for a more lavish design to meet high expectations, we opted for minimalism. The result was a straightforward and nimble website, underscoring the notion that simplicity often proves to be the most impactful strategy.

HOME PAGE

Sending a clear message

The website's home page is characterized by its calm and straightforward design. The call-to-action and service descriptions immediately present the company and its objectives. Without unnecessary embellishments, the core message stands out, becoming clearer as the user navigates deeper into the site.

USER ENGAGEMENT

Subtle animations

Explaining Pathlock's operations in simple terms can be challenging, which might make the home page seem dense with information. To maintain user engagement, we added in a few subtle animations that mimic electricity flowing through a wire.

MENU

More than meets the eye

At first glance, the Pathlock website might seem like a one-page site, but its expansive content is easily accessible through our well-structured menu. This menu effectively directs users to various subpages. Additionally, we've allocated space specifically for partner company logos. It adds to Pathlock's credibility.

COMPARISONS

Finding the perfect plan

Like many IT service providers, Pathlock’s website features a responsive plan comparison page. To ensure clarity and focus for decision-making users, this subpage has a plain white background with minimal distractions.

INTEGRATIONS

Effortless integration

The inclusion of a straightforward search bar effectively aids in finding Pathlock's numerous integrations. Their commitment to meeting and setting new cybersecurity standards is evident in their extensive list of over 140 searchable integrations.

MOBILE

Top-quality mobile experience

In its mobile version, the website embraces minimalism, featuring uncluttered white backgrounds and subtle color highlights. This crisp, clean design effectively communicates Pathlock's image as a reliable and professional business partner.

BRANDING

Elegant design choices

While the sans-serif typefaces Work Sans and Satoshi appear similar at first glance, their nuanced distinctions contribute significantly to the contemporary, high-quality look of Pathlock's website. The carefully chosen typography, with its mild weight, skillfully accentuates key slogans and headings.

Regarding the color scheme, we selected Pathlock's signature deep blue, a lively green, and a gentle white tinged with blue. The deliberate choice of these colors not only complements the modern typography, but also reinforces Pathlock's brand identity, creating a visually cohesive and striking online presence.

This project has been awarded
as an honorable mention by awwwards.
Clutch logo image5.0

This was the most well-managed project I’ve been a part of

Michael Puterbaugh

CMO - Pathlock (US)

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