Transforming Armitron’s Ecommerce Experience
BRAND
Armitron
Client
Armitron (E. Gluck Corporation)
Tools
Figma / Shopify
Release
2024
Budget
$20,000 - $50,000
Live
PROBLEM
Armitron needed a modern, conversion-focused Shopify store to support its refreshed brand identity. While their branding agency crafted a new tone of voice, strategy, and visual identity, our challenge was to translate that into a seamless ecommerce experience. The existing site lacked intuitive navigation, mobile optimization, and a design that aligned with the newly established brand direction.
SOLUTION
Our team led the full Shopify redesign and development, ensuring every aspect of the ecommerce experience reflected Armitron’s updated brand identity. Working closely with the branding agency, we implemented their strategy, tone of voice, and CI into the digital store. We optimized navigation, streamlined product discovery, and enhanced performance to create a visually cohesive, high-converting shopping experience.
VALUE DELIVERED
The new Shopify store is a perfect fusion of brand storytelling and ecommerce functionality. By aligning with the branding agency’s vision, we delivered a frictionless user journey, improved product discoverability, and a mobile-first approach. The result is a scalable, high-performing platform that not only enhances conversions but also strengthens Armitron’s digital presence in a competitive market.
Bringing the Brand to Life Through Ecommerce
Motto developed Armitron’s new brand strategy, tone of voice, and creative identity, and our role was to implement it seamlessly in the Shopify store. We translated their wireframes into a high-performing ecommerce experience, ensuring that every design element aligned with the refreshed brand while optimizing for usability and conversion.
A Smooth Path to Purchase
We refined site navigation to create a seamless user journey, ensuring effortless product discovery. Our work focused on enhancing menu structures and pathways that aligned with the branding agency’s strategy, guiding customers naturally from homepage to checkout with an intuitive, streamlined experience.
A Digital Storefront That Reflects the Brand
The homepage was designed to instantly communicate Armitron’s new brand identity while driving conversions. By combining compelling visuals, strategic messaging, and interactive elements, we created an engaging entry point that connects storytelling with seamless shopping.
Optimized Product Discovery & Engagement
We built Product Listing Pages (PLPs) and Product Detail Pages (PDPs) that showcase Armitron’s watches with clarity and style. Following the branding agency’s design system, we ensured consistency in typography, colors, and messaging while prioritizing speed, accessibility, and ease of purchase across all devices.
