Redesign for a leader in custom organizational storage systems

Closet Factory specializes in designing and installing custom organizational systems. They focus on delivering personalized designs that reflect the individual style and needs of each client, ensuring satisfaction and functionality in every project.

We had two main objectives here. First, we wanted to make the Closet Factory branding modern and unique. With the help of our designers, we designed a brand book that evoked the feelings of individuality, innovation, and transcendence. Second, we were tasked with completely redesigning the Closet Factory website which, in turn, would aid them in increasing their conversion rate.

We started with a brand refreshment. Then, our designers stepped in and outlined what the website should look like. With these valuable insights, we proceeded to the development stage, during which our developers did their best to bring our designers' vision to life. Lastly, the entire website was tested by a quality assurance specialist.

The client specializes in delivering aesthetically pleasing and functional interior design solutions. With that in mind, we refreshed the Closet Factory branding. Moreover, we redesigned the entirety of their website so that it could provide its users with an intuitive and pleasant user experience.

Our team wanted to approach the logo from a slightly different angle. We worked on several different versions. We combined the existing logo with text. We also tested a number of different color combinations.

We worked hard to make this project as successful as possible. In order to ensure its quick and efficient delivery, we put together a team of world-class specialists.

The home page and the pages dedicated to main product categories are of utmost importance, as they contain key information about the company's key offerings and the company itself. We wanted to make them present Closet Factory's products and accessories in a way that is both eye-catching and legible.

Closet Factory's previous website had many pages, most of which were chaotic and disorderly. With our help, they were supposed to become visually pleasing and easier to navigate. Instead of being static and dull, they would grab the user's attention and guide them through the website in an engaging way.

During the project, we created a number of custom sections and components that could be used around the website. As a result, Closet Factory's website content was supposed to become organized, easier to understand, and varied in terms of visual design and usability.

We wanted users to be able to have easy access to a wide range of different interior design variants. Because of that, we built a custom module that would make it possible for them to pick a specific interior designer and check out some of their projects.

The entire website was designed with the end user in mind. From the very moment they enter the website for the first time, they are able to find their way around with ease. What's more, they are bound to find the entire experience to be pleasant and engaging.

We utilized the elegant serif typeface called Orpheus Pro for prominent headlines, along with a low-contrast sans-serif font called Red Hat Display. As for the colors, we combined beige and brown tones with teal green. They represent open communication and clarity of thought, both of which are qualities that align with what's important to Closet Factory. To add a touch of sophistication, we incorporated gold accents as well.