High-Converting Landing Page for Fennel
BRAND
Fennel
Client
Fennel Financials
Tools
Miro / Figma
Release
2023
Budget
Less than $10,000
Live
Problem
Fennel, a sustainability-focused investment platform, needed a high-performing landing page to engage eco-conscious investors and communicate its mission effectively. Their existing digital presence lacked a conversion-driven structure, making it difficult to guide visitors toward action. Our challenge was to design and develop a landing page that balances clarity, trust, and engagement.
Solution
Our team handled both the design and development of the new landing page, ensuring a seamless user experience. We crafted a clean, modern UI with intuitive navigation and strategic content placement to enhance engagement. Every design choice - from layout to typography - was optimized for conversion, making it easier for visitors to explore Fennel’s mission and take action.
Value Delivered
The new landing page serves as a compelling entry point for potential investors and users. With an optimized structure, mobile responsiveness, and engaging visuals, it effectively communicates Fennel’s purpose while driving conversions. The result is a streamlined digital touchpoint that enhances user trust and strengthens Fennel’s position in sustainable investing.
Empowering Sustainable Investing
Fennel is an investment platform designed to make sustainable investing accessible and impactful. Our focus was to create a high-converting landing page that clearly conveys Fennel’s mission and engages eco-conscious investors.
Complete Design & Development Execution
We provided end-to-end services, from UX research and wireframing to UI design and front-end development. Our goal was to deliver a visually engaging and conversion-optimized landing page that aligns with Fennel’s vision.
Minimalist, Modern & Purpose-Driven
We designed a clean, modern interface with bold visuals and intuitive layouts. Every design element reinforces Fennel’s eco-conscious mission while maintaining a sleek, professional feel.
Driving Engagement from the First Interaction
The homepage was crafted to immediately capture attention, with compelling visuals, clear messaging, and strong calls-to-action that guide users toward sustainable investment opportunities.
Educating & Building Trust
We designed the Learn page to provide concise, engaging content on sustainable investing. By simplifying complex information, we ensured users could quickly understand Fennel’s value and feel empowered to take action.
Strategic Foundations for User Flow
Our wireframes established a clear user journey, mapping out content and key touchpoints to drive conversions. Every section was designed to enhance clarity, engagement, and ease of use.
Optimized for Accessibility & Engagement
We developed a fully responsive mobile experience, ensuring Fennel’s landing page remains visually appealing and functional across all devices. The design adapts seamlessly, making sustainable investing accessible anywhere.
Fresh & Sustainable Aesthetic
The color palette reflects Fennel’s eco-conscious mission, using fresh, vibrant tones that inspire trust and reinforce the brand’s commitment to sustainability.
Clarity & Readability at the Core
Modern, readable fonts ensure a clean visual hierarchy, enhancing the minimalist design while supporting Fennel’s message with clarity and professionalism.
