User-friendly website for a world-class university
BRAND
KAUST
location
Thuwal, SA
Client
Kaust Academy
Tools
WordPress
Release
2024
Budget
Confidential
Live
PROBLEM
The users of KAUST Academy's platform experienced difficulties navigating the site, making course exploration challenging. Furthermore, the platform needed to adapt to Arabic-speaking users while remaining inclusive for international audiences, ensuring cultural sensitivity. Additionally, the academy's manual processes for data collection and communication were time-consuming, highlighting the need for automation to enhance efficiency.
SOLUTION
Adchitects crafted a user-centric design based on workshops and user journey mapping to ensure usability and engagement. We aligned the design with KAUST Academy's business goals to enhance brand perception and drive conversions. Aside from that, we improved course exploration with intuitive navigation and automated manual processes for efficiency.
VALUE DELIVERED
By catering to Arabic-speaking users and ensuring cultural inclusivity, Adchitects enhanced the user experience for a wider audience. Streamlined processes improved operational efficiency, and better navigation and filtering made course exploration more engaging. All in all, the project boosted brand perception and drove user engagement and conversions.
Website for education innovators
Our collaboration with KAUST Academy aimed to revolutionize their online presence, addressing challenges like cultural sensitivity and user experience. Through workshops and strategic implementation, we crafted a solution that embraced inclusivity and global accessibility.
Experienced and dedicated specialists
Our team, consisting of a Project Manager, a UX Designer, two UI Designers, two Web Developers, an SEO Specialist, the Head of Development, the Head of Design, and the CEO & Founder, collaborated throughout the entire project. The client had access to our full expertise and support.
Benchmarking for success
We performed comprehensive research to benchmark industry standards, allowing us to identify key areas for improvement. This thorough analysis provided a solid foundation for enhancing the website's design and functionality.
Expert project management
The project was divided into milestones, each focused on specific functionalities, with weekly Zoom meetings held to discuss progress and set priorities.
Collaborative workshop sessions
Our project kicked off with collaborative workshops. Together, we defined user personas, mapped user journeys, and outlined clear website objectives. This approach ensured that we thoroughly understood the client's goals.
Wireframing and design iterations
Wireframing and design iterations were crucial for our project, enabling us to quickly verify proposed solutions with the client, an expert in their field. We were able to quickly transform the insights we gained during the collaborative workshops into visually appealing and user-friendly interfaces.
Intuitive course navigation
We developed an intuitive interface with robust filtering options to enhance course navigation. Users can effortlessly explore courses based on categories, target groups, and other relevant criteria, providing a seamless browsing experience.
Advanced filtering options
We designed and implemented sophisticated filtering features that empower users to explore programs based on their specific interests, preferences, and demographics. These capabilities enhance user satisfaction by offering individualized recommendations.
Accomodating diverse cultural preferences
We implemented a mirrored Arabic version of the website with right-aligned text to cater specifically to Arabic-speaking users. Additionally, we integrated both Gregorian and Hijri calendars to accommodate diverse cultural preferences, ensuring the site is inclusive and accessible to a broader audience.
Streamlined application forms
We developed a comprehensive application form to streamline the enrollment process. By simplifying data entry and management, the improved form makes it easier for users to apply and for the administration to handle applications efficiently.
Building cross-cultural trust
By strategically integrating bilingual features and culturally sensitive design elements, KAUST Academy has emerged as a frontrunner in the industry, earning trust and credibility within Arabic-speaking communities.
