Biotechnology Innovator: The Future of Genomics Data Quality
BRAND
Sequins
location
San Francisco, US
Client
Sequins
Tools
Figma / Miro / WordPress
Release
2025
Budget
$25,000 – $49,999
Live
Problem
Sequins needed a refined digital platform that truly conveyed its advanced genomics technology. Our initial MVP established a basic online presence but did not fully capture the benefits of synthetic nucleic acid controls - improving sequencing performance, reducing error, increasing diagnostic yield, normalizing data, and unlocking insights.
Solution
Building on the MVP foundation, we developed a modern, responsive website that explains complex genomic data in clear, accessible terms. The new platform uses modular content, custom visuals, and intuitive navigation. Additionally, we refreshed the branding - updating visual elements and tone to align with Sequins' evolving identity while ensuring the site remains flexible for future enhancements.
Value Delivered
The second version of the Sequins website offers improved clarity and credibility. Its updated design and refined branding make it easier for researchers and professionals to understand the value of synthetic controls in genomics. Enhanced functionality and a user-friendly layout boost engagement and position Sequins as a trusted, innovative partner in biotechnology.
Precision in Every Detail
A modern palette of cool blues and subtle neutrals, paired with clean, sans-serif fonts, reinforces the scientific rigor of Sequins’ technology. This approach ensures high readability and a consistent, professional appearance across all devices.
Reflecting Synthetic Accuracy
The branding centers on the idea of mirroring natural genomic sequences with synthetic precision. A minimalist aesthetic paired with dynamic visuals conveys innovation and trust, emphasizing Sequins’ commitment to accuracy and quality in biotechnology.
Visualizing Complex Science
Custom icons were developed to represent key benefits such as enhanced performance, error reduction, and data normalization. These simple yet effective graphics help distill complex scientific concepts into easily understandable visual cues.
Credibility Through Research
A dedicated Publications section curates leading scientific articles, research papers, and press releases. This resource not only supports the credibility of Sequins’ technology but also serves as a platform for sharing expert insights and advancing the conversation in genomics data quality.
