Website redesign for an Internet of Things company

Wiliot, a leader in the Internet of Things sector, is on a mission to transform global product tracking and storage practices. Their groundbreaking offerings, the Wiliot Pixel tags and the Wiliot Cloud Internet of Things connectivity network, have the potential to radically change several key aspects of a broad range of industries.

We adhered to a traditional project timeline, known for its effectiveness and successful application in past projects. Priority was given to crucial aspects of the website's design, including information architecture, prototyping, and user flow mapping. Next, the project moved on to the interface design phase, focusing on style elements, responsiveness, and asset creation. Development commenced around the project's midpoint, with testers providing support throughout, leading up to the final hand-off.

One of the major visual tasks in this project involved illustrating and animating the various stages of a product’s life cycle, along with Wiliot's involvement in each phase. The stages included manufacturing, distribution, retail, ownership, and recycling. At every stage, Wiliot Pixel gathers data and relays it to Wiliot Cloud, a complex process that we clarified through detailed drawings and animations.

A key objective was to make the company's content easily approachable. Wiliot provides a wealth of resources, including a comprehensive knowledge base, community interactions, and various events. With that in mind, we developed a user-friendly platform that offers straightforward access to Wiliot's materials.

Wiliot goes beyond merely hosting webinars and events. The company created a comprehensive media library encompassing podcasts, reports, white papers, and articles. Users can easily navigate this wealth of information in a dedicated listing, which is equipped with practical filters for efficient searching.

Highlighting its partners is essential for any prospering business, and for Wiliot, we crafted a partner directory that displays detailed company information. Recognizing Wiliot's rapid growth, we incorporated filtering options in this subsection to facilitate easy navigation.

In our work for Wiliot, we went beyond crafting features that enhance user experience. We also established a fresh visual identity for the company. This new aesthetic was achieved using vibrant digital colors, harmonious illustrations, and modern blurring effects.

To maintain a cohesive brand identity for Wiliot, we focused on ensuring that every aspect of their website, from the main pages down to the sub-pages, aligned seamlessly with their unique brand aesthetic. This holistic approach was pivotal in achieving a consistent, on-brand look across their entire online presence.

To capture Wiliot's dedication to digital and Internet of Things advancements, our design prominently featured cyan tones, echoing the essence of digital innovation. This palette of vibrant greens and blues was chosen to give the website a cutting-edge, technology-oriented look. Complementing this modern aesthetic, we selected the elegant Avenir sans-serif typeface for its striking appearance and exceptional readability, enhancing the overall design.

The team working on our Wiliot project is not just a group of incredibly cool individuals. They are also highly skilled in creating contemporary, responsive websites that both look fantastic and function flawlessly.